There is no form of marketing that is static and unchanging. In the era of digital marketing and social media, changes need to be made to ensure that your marketing campaigns are current and effective at all times. If you’re using Facebook to interact with your followers and build a community using Facebook Groups, there are some updates you might want to consider using to enhance the performance and effectiveness of your Facebook presence. Here are 5 updates to Facebook groups to consider.

Better Time Content Delivery

Better Time Content Delivery

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Facebook originally didn’t offer a great means of tracking audience metrics. However, in recent months Facebook Groups expanded to provide administrators with options to see when users are online the most. This includes which times of day and days of the week they are most active. This allows you to tailor the delivery of your content to ensure it hits the mark. It also insures it arrives when users are most likely to be active in your Facebook Group.

Automate Audience Engagement

Automate Audience Engagement

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Facebook Groups now offers you the ability to go one step further with your audience metric data. Now you can figure out when your followers are online and active the most. Then, you can use that information to automate the process of delivering relevant content to their eyeballs. You can schedule your posts in advance for various Facebook Groups. This means you won’t always have to be available post content manually. Also, your audience engagement doesn’t have to suffer if you aren’t able to post on time.

Cleanup Member Groups

Cleanup Member Groups

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One of the long-awaited features now available to Facebook Groups is the ability to cleanup the activities and traces of old members who have left the group, or in a worst-case scenario been removed. Now, when you remove an inactive member from the group you aren’t just removing their name/profile from the group ranks, but you also remove ALL of their historical posts. While not a particularly thorny issue for members who voluntarily leave, this is a really helpful new tool if you have “trolls” or other members that bring unwanted attention and negative conversations to the group.

Link Groups Together

Link Groups Together

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Prior to now, you didn’t have the ability to link together your various Facebook Groups. So, if your dealership is managing conversations and content posts across different groups you have to do a lot of extra legwork. Now you can link together related groups that you’re managing, such as a Ford dealership that also manages an enthusiast page for Mustang drivers or F150 fans.

More Efficiency Approving and Reviewing New Members

More Efficiency Approving and Reviewing New Members

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Another difficult task for Facebook Groups that have been set to private is approving and reviewing the admission of new members to the groups. There are now numerous ways to streamline this process. You can approve or disapprove of member applicants in bulk to speed up the process, add screening questions to ensure you’ve got the right people joining, or even filter new members by relevant demographics such as gender and location.

Social media strategies are critical to your dealership’s brand performance online. If you take your company’s social media strategy seriously and want to get to the next level, Engauge would love to talk. Click below and we’ll provide you with a free social media audit.